Built for design leaders who are serious about the AI transition.
gr8r is a consulting practice for VPs and Directors of Design navigating a moment when the nature of design work — and design leadership — is fundamentally changing.
Aaron Tate
Aaron is a UX Design Director with 20+ years building design organizations. He was the first UX hire at CHG Healthcare, where he built a 21-person design team from the ground up.
He has led teams through platform shifts before — mobile, responsive, voice — and has spent the last several years focused specifically on what AI means for the practice of UX and the role of design leadership. He writes about where design is going at tateux.com.
Years leading design organizations through platform transitions.
Person design team built from the ground up at CHG Healthcare.
UX hire at CHG Healthcare.
Most AI+design content is about tools. This is about what changes when AI takes over the execution layer.
When AI handles execution, the design challenges that remain are governance, trust, and oversight — questions that no tool can answer. gr8r exists to help design leaders think through what changes, what stays, and what they need to build differently.
Most AI content for designers is about tools. Aaron's work is about what changes when AI takes over the execution layer — the governance, trust, and oversight challenges that no tool can solve.
VP of Design
Series C startup
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If you're navigating the AI transition and want a thought partner who has been in the room — let's talk.